Feltham Florist Privacy Policy for Orders in Feltham and Surrounding Districts

Introduction

At Feltham Florist, we are committed to respecting your privacy and protecting your personal data in accordance with the General Data Protection Regulation (GDPR). This Privacy Policy explains how and why we collect, use, share, and retain your information when you place an order with us, whether through our website, over the phone, or in person at our shop. This policy specifically applies to all customers placing orders from Feltham and the surrounding districts.

What Data We Collect

When you interact with Feltham Florist to place an order or make an enquiry, we may collect the following categories of personal data:

• Contact Information: Full name, address, telephone number, and (if provided) delivery address details for recipients.
• Order Details: Items purchased, special requests, messages to be included with arrangements, and delivery instructions.
• Payment Information: Payment method and transaction details. Please note: card details are processed securely and are not stored by us.
• Communication Records: Records of telephone calls, email correspondence, written notes, or other communications regarding your order or feedback.
• Technical Data: When you use our website, we may collect your IP address, browser type, and browsing activity. This is used to improve our website and your customer experience.

Lawful Basis for Processing Data

We process your data only where there is a lawful basis for doing so, as required by the GDPR criteria. The lawful bases upon which we rely include:

• Contractual Necessity: We process your personal data to fulfill our contract with you when you place an order, including facilitating payment, preparing, and delivering your floral arrangements.
• Legal Obligations: Certain information is retained to comply with relevant laws and regulations, such as financial record-keeping.
• Legitimate Interests: We may process limited data to improve our services or handle complaints and enquiries, provided this does not override your rights and freedoms.
• Consent: Where required by law, we will seek your explicit consent before using your data for specific purposes, such as marketing communications. You may withdraw your consent at any time.

Data Retention

Your personal information will only be retained for as long as necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements. Typically, we retain purchase and communication records for up to six years following your transaction, in line with legal and operational best practices. After this period, your data is securely deleted or anonymised.

Our Use of Data Processors

Feltham Florist works with a small number of trusted third-party service providers, also known as data processors. These entities help us deliver our products and services, process payments, and maintain our website. Examples may include payment processors, delivery partners, and IT service providers. All processors are contractually obligated to handle your personal information securely and in accordance with GDPR requirements, and are not permitted to use your data for their own purposes.

User Rights Under GDPR

As a customer of Feltham Florist, you have important rights under the GDPR, including:

• Right to Access: You can request access to your personal data held by us. We will provide you with a copy of your information upon request, subject to verification.
• Right to Rectification: You may ask us to correct or update any inaccurate or incomplete personal information.
• Right to Erasure: In certain circumstances, you are entitled to request the deletion of your personal data. Please note, legal obligations or legitimate interests may sometimes require us to retain certain data for a defined period.
• Right to Restrict Processing: You may request that we limit the processing of your information while we resolve any issues relating to its use.
• Right to Data Portability: Where appropriate, you may request to receive your personal data in a structured, commonly used format or to have it transmitted to another provider.
• Right to Object: You may object to the processing of your data in certain circumstances, such as for direct marketing purposes.
• Right to Withdraw Consent: Where our processing is based on your consent, you have the right to withdraw it at any time.
• Right to Complain: If you are dissatisfied with our handling of your data, you have the right to lodge a complaint with the relevant supervisory authority.

How Your Data is Protected

Feltham Florist employs technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, destruction, or disclosure. These measures include secure data storage, restricted access protocols, staff training, and secure disposal procedures. Our website and internal systems are regularly reviewed for security and data protection compliance.

Who Has Access to Your Data

Only authorised staff of Feltham Florist and carefully chosen data processors involved in processing your order have access to your information. We do not sell or rent your personal data to third parties. Information is only shared externally as required to deliver your orders, process payments, comply with legal obligations, or at your request.

Policy Coverage

This Privacy Policy applies to all individuals placing Feltham Florist orders from Feltham and the surrounding districts. Customers outside these areas may be subject to similar policies with context-specific adjustments.

Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or changes in relevant laws. Any significant changes will be communicated through appropriate channels. You are encouraged to review this policy periodically.

Contact and Further Information

If you have any questions about this policy, your data, or your rights, please contact us through the usual shop contact channels or in person at our premises. We are committed to working with you to resolve any concerns regarding your data privacy at Feltham Florist.